Campaign ‘Hand Down’ Inspired by Project Happy Feet

What happens when you get inspired by Project Happy Feet? You create a campaign of your own. Even if it’s for a final year school project.

And that was what Kai Ling and Jia Ling did.

The two third year students of Singapore Polytechnic first came to know about Project Happy Feet through its signature fund-raiser Project Happy Feet Slipper Race 2011.

Having done their research, the duo from the Diploma in Visual Communication and Media Design was deeply inspired by not just the work of Project Happy Feet, but also by its philosophies, and its spirit of transparency and accountability towards donors. Sharing the same belief that education is the first step towards eradicating poverty, the pair decided to organize a digital and print campaign for Project Happy Feet as part of their course work.

The key objective of the campaign was to generate greater awareness about the plight of underprivileged children living in other countries and to encourage Singaporean children to make a difference towards them. The concept of the campaign was centred on the idea of ‘hand-down’. Just like in a family where books and clothes are handed down from elder to junior, the name ‘Hand Down’ was so chosen for the campaign so as to evoke a sense of closeness towards the less fortunate children – that making a contribution to them is just like sharing with a sibling. The campaign hopes to encourage parents and children to ‘hand down’ old books for a good cause.

Kai Ling and Jia Ling produced a series a posters featuring simple and clear messages such as “Save while you save”, “Small change, big changes” and “Lower cost, higher cause”. They also designed a mock-up of a website for the campaign for Project Happy Feet. With their designs, Kai Ling and Jia Ling hope to create awareness among the next generation and inspire them to make a change.

Just like how, they too, were inspired.

The Hands Down exhibition is currently held at the Singapore Polytechnic Main Library, level 2 & level 4 and will be up till the 28th of August. Public visitors are welcomed.